A quick resume overview
I started out as a marketing copywriter in the mid-1990s and have grown into a digital team leader delivering user experience design and strategy.
I can throw together a great sentence, design a delightful website or a killer mobile app. I've managed budgets, clients, relationships, staff, vendors, and projects Agile, lean and waterfall. Each job, each industry, I've been happily delivering award-winning communications and focused on the best possible customer experience. And hey, I was a semi-finalist for a 2018 Pulitzer Prize for Local Journalism.
See LinkedIn for more business background, or contact me.
Director, Digital Marketing
(2021 — present)
RGP
Lead the enterprise digital marketing and content strategy for a large global consulting firm. Implement marketing infrastructure and analytics to drive brand awareness, demand generation and revenue growth objectives. Oversee RGP's public-facing digital properties, social media accounts and other digital infrastructure, software and tools to ensure end-to-end digital measurement and reporting, analytics management, planning and processes.
US Channel Communications / Genius
(2019 — 2021)
Apple
Decided to take a career divergence and check off an item from my bucket list and became an Apple Genius. That experience transitioned into a role on the Apple US Channel Communications team crafting and publishing communications and marketing for channel partners. Every day I had the opportunity to help customers get the most from their journey with Apple products. ACiT & ACMT certified.
Digital Strategy Consultant
(2018 — present)
Writebrained Consulting
Provide digital communications, brand and presence strategic guidance for small businesses and non-profits. Design and build websites and online identities for clients, advising on social media reach, audience acquisition, brand, marketing and KPI metrics. Fun side gig helping small businesses reach wider audiences.
Director of Digital Strategy and Products
(2018 — Left due to reduction in force)
IQ Solutions
Responsible for guiding and overseeing the web strategy team with an emphasis on applying and blending best practices and modern processes in user interface (UI) / user experience (UX) design, content strategy, usability, analytics, and front-end development.
Director, Interactive Media
(2011 — 2018)
Stars and Stripes
Led an international team of developers & designers to build web platforms and mobile apps (form, features and functionality) for this important, First Amendment-protected media organization.
Engagement Director
(2010 — 2011 freelance position)
4Site Studios
Managed the client relationship and user experience design for web development projects.
Director, Customer Experience
(2008 — 2010)
Heritage Travel, Inc. (gozaic.com)
Start-up travel company that provided cultural- and hertige-related travel, social engagement & more. Company melted down during the great recession, etc etc. Great job and team.
Manager, Interactive Communications
(2007 — 2008)
Howrey LLP
Launched a new website, CMS and branding for a leading antitrust law firm (that sadly no longer exists).
Senior Marketing Communications Manager
(2004 — 2007)
AOL
Traveled the world creating marketing campaigns, writing customer service scripts, visiting call centers and being impressed by a great team.
Creative Consultant
(2002 — 2005)
Writebrained Consulting
Freelance web strategy for Verizon, Audible, Splenda, marcom agencies and more.
Communications Specialist
(2002 — 2004)
Bristol-Myers Squibb
Change management consultant on a two-year contract, building web tools and sites.
Content Architect / Copywriter
(1999 — 2002)
People Business Network
Marcom agency that morphed into a B2B SaaS company (didn't survive the bubble popping). Great team, great people.
Marketing Communications Copywriter
(1996 — 1999)
Fountain Technologies
Copywriter for web, email and print marketing supporting 22 subsidiaries of a computer equipment manufacturer. Learned how to <html and .js> and Photoshop.
See LinkedIn for recommendations and more,
and contact me to learn about my experience and how I can help your organization.